Matcha

Premium vs Ceremonial vs Culinary Matcha

Not all matcha labels mean what you think. Learn the difference between premium, ceremonial, culinary, koicha, and usucha matcha, how Japan and America classify matcha differently, and what actually matters...

Why Do Some Matchas Not Taste Good in Milk?

Not all matchas are meant for lattes. From cultivar selection and milk fat percentages to the surprising reason some premium matchas lose their flavor in milk, discover what really makes...